When developing business relationships with older Americans, you have to "watch the ends." What are the ends? Your hair and shoes. Older Americans were taught the importance of keeping their hair coiffed and their shoes shined.
Have you ever noticed that barber shops and beauty salons are full of older people? I am amazed at the older men who visit the barber shop every two weeks. Many barely have a blade of hair on their head, yet they feel compelled to get a hair cut. At times, I feel that my 84year old mother plans her entire life around her weekly trip to the beauty salon. Why do they do this? It is generational and it is ingrained in them.
If you want to impress older people or do business with them, reflect their values. Keep your hair coiffed and your shoes shined. You will pass one of the most important tests with them - the first impression test. Watching the ends will help build your credibility with this age group.
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