LinkedIn is a great tool for Rainmakers. You can search for old friends, former colleagues and existing customers and never lose contact with them again. LinkedIn is a "high tech Rolodex" which never needs updated because your contacts do it for you!
Despite these great features, I am always looking for other ways to effectively use LinkedIn. The other day I discovered one.
If you have a new, high profile person join your business team, you can introduce them quickly and inexpensively to all of your connections through LinkedIn. Simply go to the person's LinkedIn profile and double click the word "forward" in the upper right corner. You can send the profile to one contact, all of your contacts or a select number. If you click on the little blue box containing the word "IN" that appears next to the recipient box, a list of all of your contacts will appear. Simply mark the people to whom you want to send the profile.
Another box will appear which allows you to write a note to the recipients. I encourage you to write a brief summary introducing the person and highlighting key information that will encourage people to view the profile or write a note that gives sufficient information. This is important because some people may not open the profile.
This same strategy can be used for key customers and clients. When you hire a new person who will work on their accounts, send a brief note of introduction and the new person's profile. Your client will learn about the new hire and instantly have that person's contact information.
Give it a try!
Please share other practical uses for LinkedIn that you have discovered! I will post the best ideas.
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